SOCIAL MEDIA

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READING COMPREHENSION



SOCIAL MEDIA MARKETING

Over the past 15 years, social networks have revolutionized the way we communicate and interact with each other. Especially for young people, platforms like Youtube have replaced traditional media like television or radio. Therefore, for some years now, presence in social media has been an integral part of the marketing mix of every company that seeks direct contact with its customers, but also wants to position itself better in B2B. Depending on the business model and target group, everyone should be active on the appropriate channels and interact with their potential customers. Here you can find out which social media you should use for your marketing strategy and with which strategy you will become visible. Because with the right Social Media Marketing you can turn your customers into your fans - in no time.


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Social networks, which began their triumphal procession around the world in 2005 with the spread of YouTube, are characterized above all by the strong content design by their users. They are digital media and methods that enable users to network, exchange, create and share content themselves. Thus Youtube still works with the claim "Broadcast yourself" - Transfer yourself. This approach, which was revolutionary at the time the first social media platforms were created, is also known as Web 2.0. The high level of interaction is the significant difference between social and classic media such as newspapers and magazines, radio and linear television. Depending on the orientation of the social media platform, texts, images, audio or video material are used as means of communication. Since the user can almost effortlessly change from recipient to content producer, there is a smaller social gap between sender and recipient in social media than in traditional media. Here the content is not prepared by experts, but shared by equals with equals. For example, on Instagram or Youtube, teenagers or young adults who act as influencers on their own often have gigantic communities of subscribers or followers.

Before you start your own channels and online marketing campaigns, you should first think about what strategy you want to use there. Social networks can of course be used to advertise and present specific products in the classic sense. However, this is only a fraction of what you can achieve in social networks in terms of branding and customer loyalty. With the right setup of your online marketing strategy, you can succeed with little effort in strengthening your brand core and further expanding your awareness. On such platforms, you can also get in touch with your customers at very low costs and to an extent that is otherwise hardly possible. If you succeed in even turning users into fans of your brand and products, they will advertise you and your brand through their own likes and shares to their own followers, friends and subscribers.

Strategically, there are different approaches, of which several can be pursued simultaneously. The best known variant is viral marketing. Here, one focuses on an unusual, creative or even profound message to draw attention to one's own brand or product. The viral video is the most successful method. With a message about your brand, you can make your video set the trend and only in a second step draw attention to your brand.

Influencer marketing works completely different. This can be particularly useful if you want to open up new markets. This is a person who has a large community of his own on one or more platforms and can serve as a multiplier for you. In the context of a cooperation or a sponsored post, for example, the Youtuber or Instagramer presents your product to his followers. This way you can reach a large circle of potential new interested parties that you might not have been able to reach directly before. With this form of social commerce, the multiplier becomes the testimonial of your brand.

GILLETTE COMMERCIAL

 True or False?

The Commercial is sexist

Is it an example of Viral Marketing?

Is it an example of Influencer Marketing?


SOCIAL MEDIA AND MENTAL HEALTH


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 True or False?

1. Sometimes we are not aware of the impact of social media on our health.

2. People like talking naturally about their self-doubts.

3. Building real friendship is easier with social media.

4.The writer suggests devoting some time to activities that do not involve the use of social media.

GRAMMAR



PAST TENSE REVISION


PAST TENSES REVISION

AUDIOVISUAL COMPREHENSION



WHAT IS SOCIAL MEDIA


HOW SOCIAL MEDIA CAN CHANGE YOUR BRAIN